Nov 1, 2011


Managementlitteratur #2

Before globalization reached today’s levels, being a supplier nation  did provide opportunities for reasonably stable foreign income, even if  it was seldom a recipe for great wealth. But in a globally networked  world, where brand-owning companies are free to shop around the  world for their raw materials, their manufacturing and labour, and  instantaneously locate the best combination of sufficient quality and  low price, supplying them has become an extremely risky business.

(ur bok om varumärkesbyggande)

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