Nov 1, 2011
Managementlitteratur #2
Before globalization reached today’s levels, being a supplier nation did provide opportunities for reasonably stable foreign income, even if it was seldom a recipe for great wealth. But in a globally networked world, where brand-owning companies are free to shop around the world for their raw materials, their manufacturing and labour, and instantaneously locate the best combination of sufficient quality and low price, supplying them has become an extremely risky business.
(ur bok om varumärkesbyggande)
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